Yeah, we know, many of you were let down with Eminem’s ninth studio album, “Revival”. The critics and keyboard soldiers didn’t hold back anything when it came to bashing the historic artist whose accolades include numerous number one albums and awards. Less than a year later, Marshall Mathers mystically resurfaced with “Kamikaze”, his best album since “Recovery”. One of the surprise album’s singles, “Fall”, gets the visual green light, less than a week from the album drop. Em seems to have fire under his ass now and attacks not only critics but artists that has their two cents to share about his age and current career.
Featuring a chilling chorus from Justin Vernon of Bon Iver, the song carries remnants of “Talking To Myself” from the “Recovery” album. The story surrounding the feature has brewed up conversations online already for Justin’s views on Em’s use of the word faggot. What would you expect from Marshall though? It’s his clever use of shook value that propelled him to the upper echelon of the Hip Hop world.
The video, directed by James Larese, finds Slim with Royce Da 5’9 and Denaun Porter pulling up to the studio as Em gets a flurry of notifications brutally bashing him. The video then follows him as he attempts to avoid the negativity in the form of a symbiote. This could very well be a smart marketing strategy for the release of the “Venom” movie, in which Eminem provides the title track for. This venom-like creature could very well also be symbolic to his revered Slim Shady persona. As the video plays out, the two final come face to face with the alien figure possessing Eminem before he hops out of a window of a multi-floored building.
Is the video making a statement that Shady is back? Did it take “Revival” and negative press to push Eminem back into his “I Don’t Give A Fuck” mood? Watch the video here as we await for Em’s reply to Machine Gun Kelly’s recently released diss track, “Rap Devil”, a response to words spoken on the “Kamikaze” cut, “Not Alike”.