London emcee Inspekta releases a video to back his current single “Jump Jump”, from his forthcoming album, “Live Your Life” or #LYL. Here’s what the UK artist had to say about the substance behind the song. “The message behind the track aims to raise awareness of how we as a society may fall victims to marketing campaigns and unreal lifestyles portrayed on TV. Essentially saying we ‘Jump Jump’ when advertisers / marketers tell us to buy into the products they want to sell whether we actually need it or not.” This is a topic that’s rarely addressed and Inspekta wanted to take the necessary steps to speak on it rather than sticking to the status quo.
