General Mills released a commercial for Cheerios in May of 2013 that caused some major backlash from racist all across the country. The first commercial showcased an interracial couple with a mixed child in their home. The comments got so bad and so disgusting on YouTube that they had to disable comments and remove them permanently. The amazing part was that General Mills did not back down instead on Jan 29th they released their new Cheerios commercial that got aired during the Super Bowl. This commercial again showcased the same family but this time around the father was using Cheerios to explain to his daughter that there was going to be a new addition to the family. This time around General Mills is making sure that hateful, racist, and ignorant comments would not make the YouTube page.
http://youtu.be/7fwH_924WUc